Russell Kent Nicholls Launches Wedola: The CRM That Wedding Creatives Didn’t Know They Needed

After nearly a year of designing, tweaking, testing, and occasionally screaming at his laptop, wedding filmmaker Russell Kent Nicholls has officially launched his newest venture: Wedola.co – a beautiful, purpose-built CRM for wedding professionals who want to spend less time chasing emails and more time doing what they do best.

This is not just another CRM. It’s not an overpriced, over-engineered piece of software with more buttons than sense. Wedola is a passion project turned real-world platform – built by someone who lives and breathes the chaos of wedding season, understands the needs of creative businesses, and frankly, got tired of the faff.

Why Russell Built Wedola

“I considered using other CRMs a few years ago,” Russell says, sipping what was probably his third iced coffee of the day. “They all had one thing in common – they weren’t made for people like me. Creatives. Filmmakers. Photographers. People who don’t want to spend their evenings learning how to set up a client pipeline when they’ve got 800GB of wedding footage to grade.”

After years of duct-taping together third-party apps, Apple Shortcuts, forms, workflows and spreadsheets, Russell realised something had to give. He didn’t want a complicated enterprise-level platform. He wanted something lightweight, visual, and clean – that could do just enough to keep his business running smoothly without slowing down his creative flow.

“I didn’t want to reinvent the wheel,” he says. “I just wanted to make a better one. A quieter one. A shinier one. A wheel that doesn’t make you scream into a pillow at 1am because your email automations randomly stopped working.”

Enter: Wedola.co

Wedola is a streamlined client management platform built for solo business owners and small creative teams in the wedding industry. Whether you're a destination wedding videographer, a UK-based photographer, cake maker, or a supplier juggling peak season madness; Wedola helps you stay organised, save time, and deliver a smoother experience to your clients.

Wedola is flexible, powerful, and fully custom-designed to suit the quirks and demands of wedding workflows. It’s not a generic CRM disguised as an all-in-one solution. It’s a specialised tool with targeted features built around how real wedding creatives actually work.

Top Features of Wedola

While Wedola keeps things beautifully minimal on the surface, under the hood it packs some serious power. Here's a look at some of its headline features:

🧠 Smart Email Workflows

Create fully custom email automation workflows that trigger based on client status or event dates. Whether it's an immediate auto-response to a new enquiry or a check-in email six weeks before the wedding, Wedola does it all while you sleep.

👥 Custom Client Statuses

Each client is tagged with a journey status – from “New Enquiry” to “Questionnaire Sent”, “Event In Progress”, “Event Completed”, and beyond. These statuses help you filter, sort, and trigger automations with precision.

📆 Event & Task Calendar

View all of your bookings in one tidy dashboard. Block out booked dates and prevent double bookings. It’s your entire season at a glance.

📝 Embedded Contact Forms & Questionnaires

Drop beautiful, mobile-friendly contact forms right into your website using Bubble’s iframe embedding. All submitted data feeds directly into Wedola, triggering automations and creating client profiles on the fly.

📎 File Storage

Attach links to insurance documents, brochures and guides to external folders directly to each client profile. Everything in one place. No more digging through old DMs and Dropbox folders.

📧 Email Delivery via SendGrid

All automated emails are sent using industry-trusted SendGrid, ensuring reliability and high deliverability, with delivered and read receipts for most client communication, with no setup required.

🔒 Data Protection & Privacy

Wedola takes privacy seriously. No sneaky data harvesting. No hidden sharing. User and client data stays exactly where it should – with you.

Check out the full list of features at wedola.co/features.

Simple, Honest Pricing

Here’s where Wedola really breaks away from the herd. Unlike most CRMs that charge eye-watering monthly fees, hidden costs, or make you upgrade just to unlock the ‘good bits’, Wedola keeps it simple:

💷 £9 per month.

No hidden fees. No long-term contracts. Cancel anytime. It’s designed to be a no-brainer for new businesses and seasoned pros alike.

You also get a 2-week free trial, full access, no credit card needed – so you can see if it clicks before you commit.

Who’s It For?

Wedola is aimed squarely at the creative heart of the wedding industry. The one-person bands. The ambitious freelancers juggling editing, invoicing, client chats, and late-night social media scrolls.

If you’re a:

• Wedding photographer or filmmaker
  
• Hair & makeup artist
• Florist or stationery designer
• Live band or DJ
• Any on the day supplier managing couples and bookings

Then Wedola’s for you. However, because wedding planners' needs differ to most other sectors, it might not be the right fit for them just yet.

The Vision Behind the Brand

“Wedola isn’t just a tech tool,” Russell explains. “It’s about giving creative people back their time. So many of us feel overwhelmed because we’re running every part of our business alone. Wedola takes care of the boring bits – the repetitive stuff – so you can get back to making amazing work and building genuine relationships with your clients.”

In building Wedola, Russell drew inspiration from his own years of experience managing hundreds of international wedding clients, workflows, and events. He consulted other suppliers, ran private beta testing, and even used Wedola during real weddings to fine-tune every feature.

“I wanted something that felt lightweight but powerful. Something I’d actually enjoy logging into. And something that didn’t cost half my income.”

What's Next?

Russell isn’t stopping at version one. Upcoming features include:

• Zapier integrations
  
• Analytics dashboard for lead sources
• Mobile-friendly optimisations
• Wedola will evolve with its users, with feedback shaping each new release.
  

Final Thoughts

Wedola isn’t trying to compete with the current corporate CRMs that cost more than your Netflix, Spotify, and Lightroom subscriptions combined. It’s doing its own thing – offering a clean, functional platform that respects your time, your budget, and your sanity.

It’s Russell in CRM form. Thoughtful, sharp, occasionally sarcastic, and always geared toward excellence.

If you're ready to bring calm to the chaos, head over to www.wedola.co/features and start your free trial today.

Written by Team RKN. Proudly powered by coffee, sarcasm, and a surprisingly well-organised Notion board.