Now Available
100 Little Things
I've compiled a list of 100 things that I base my wedding filmmaking business on - from Instagram, to branding, to attracting your ideal clients - one hundred little ideas to inspire your growth.
100 Things eBook Download
- 100+ Individual Mini-Tips
- PDF instant download, text based
- English Language Only
- Suitable for British Wedding Videographers (photographers may also benefit)
- Free future updates via email where available
The Wedding Industry
is a crowded place these days.
It’s becoming harder and harder to stand out in an expanding sea of talented individuals.
Whether you’re just getting started in your career as a wedding creative, or you’re a seasoned professional, there’s always something you could be doing - especially in recent times - to squeeze every drop out of the tools at our disposal. Business resources can be overwhelming with a lot of conflicting “do’s’ and don’ts” and the points I make below might not be the right answer, nor the right answer for you.
These 100 little tips have helped me make the right decisions along the way to becoming fully booked - so I hope they go some way to help you, too.
My best practices for...
Making Instagram work for you
...for free! I spend a grand total of £0 on Instagram ads, but 85% of my wedding bookings are via this platform. I'll tell you which proactive steps you can take to keep active and engaging on Instagram and reach your ideal clients.
Search Engine Optimisation
Baffled by SEO? You're not alone. I include a few helpful things you can do that may help to improve your website ranking, as well as improvements to your website from a client's perspective.
Camera Tips & Settings
Creating an individual style to your videography is key to standing out. I list some of the things I do as second nature, as well as the habits I thought were right when I first started, but actually aren't.
Increase your enquiries
& book your ideal clients
Whether you're already doing 90 out of 100 of these tips or just 10, my aim is to help push you out of your comfort zone to help you attract your dream couples and secure wedding bookings years in advance.
Excerpts from '100 Things'
Instagram Story anything and everything that’s relevant to your work and couples. Be consistent, positive and present, don’t be afraid to let your personality show. Remember, stories only last for 24 hours, and less than 10% of your audience will see them. Remain professional, and if you’re in doubt about what’s right to post, think ‘if I were watching someone else’s story of this, what would I think?’
My couples have said they appreciate an insight into my personal life as it’s relatable and personable.Tip No. 2
Vimeo is a great platform for hosting public or private videos in great quality; clients don’t always know what it is and are unlikely to find you there. YouTube is the biggest and most accessible online video platform, so make sure every video you shoot is uploaded correctly there. I get a lot of enquiries and website traffic from it. Brand your channel with a profile picture, cover image, playlists to sort your videos and customise your channel with organised content that will appeal to new subscribers.
Tip No. 52